Dear valued customer,
After considerable review of both our current position in the market as well the increased costs incurred in manufacturing, we are implementing a price increase on GreenPlanet Nutrients for the first time in our history. This new pricing structure will come into effect on December 1, 2020.
As you are aware, GreenPlanet Nutrients has never implemented a full-scale price increase. In fact, in the past 10 years, we have only made minor adjustments to selected products while most nutrient companies on the market have been applying annual increases or have even increased their prices multiple times in single calendar years.
We recognize that our current pricing structure has assisted GreenPlanet Nutrients in gaining market share thus far, but we believe that this new pricing places us more appropriately in the market in comparison with our competitors. We hope you can appreciate that this adjustment was necessary in order for us to ensure that you continue to receive the highest quality nutrients in the industry.
It is important that you understand that raising prices was not a decision taken lightly by our company. We recognize that growers have a wide range of choices in the nutrients they use and budgets to work within. We sincerely hope that your experience with our range of products has shown you the value of high-quality plant nutrients and that you will continue to use GreenPlanet Nutrients in your gardens and sell GreenPlanet Nutrients in your stores.
Thank you in advance for your continued support, and do not hesitate to contact us with any questions you may have!
Chief Operating Officer- GreenPlanet Nutrients
c.c Justin Cooper, Steven Betts